Approaching tech journalists for press coverage

On Monday night I spoke at an event for tech startups called StartupMill Manchester. I was talking about how best to approach tech bloggers and journalists for press coverage.

My colleague Alex Wilhelm at The Next Web wrote a good piece a while back that summarises a lot of the same points that I covered. An interesting conversation sprung out of the talk, with the night's other speaker Jon Bradford sharing his own personal experiences of dealing with the tech press.

A few attendees asked if the slides could be put online for later reference, so here they are. They're a bit 'bare bones' (I like to keep slides minimal) but should hopefully help somebody, somewhere...